Marketing Your Home For Sale

While it may sound simple, there are a lot of proven best practices to think about when prepping a house for sale.

• Do you need to take down your personal art?
• What’s the right amount of landscaping to boost your curb appeal?
• What wall colors are most appealing to buyers?

If you do this work on your own, you may invest capital and many hours into the wrong things. Your time is money – don’t waste it. A listing agent can help steer you in the right direction based on current market conditions to save you time and effort. Since we’re in a hot sellers’ market, you don’t want to delay listing your house by focusing on things that won’t change your bottom line.

Real estate professionals are experienced when it comes to looking at recent comparable homes that have sold in your area and understanding what price is right for your neighborhood. We use that data to price your house appropriately, maximizing your return.

In a FSBO, you’re operating without this expertise. Even with your own research, you may not find the most up-to-date information and could risk setting a price that’s inaccurate or unrealistic. If you price your house too high, you could turn buyers away before they’re even in the front door or run into problems when it comes time for the appraisal.

Simply put, real estate professionals can get your house in front of more buyers via their social media followers, agency resources, and proven real estate marketing strategies. The more buyers that view a home, the more likely a bidding war becomes. Using an agent to boost your exposure may help boost your sale price too. 

When it comes to selling your house as a FSBO, you’ll have to handle all the negotiations. Here are just a few of the people you’ll work with:

• The buyer, who wants the best deal possible
• The buyer’s agent, who will use their expertise to advocate for the buyer
• The inspection company, which works for the buyer and will almost always find concerns with the house
• The appraiser, who assesses the property’s value to protect the lender

As part of our training, listing agents are taught how to negotiate every aspect of the real estate transaction and how to mediate potential snags that may pop up. When appraisals come in low and in countless other situations, we know what levers to pull, how to address the buyer and seller emotions that come with it, and when to ask for second opinions. Navigating all of this on your own takes time – a lot of it.

Speaking of time, consider how much free time you have to review the fine print.  Just in terms of documentation, more disclosures and regulations are now mandatory.  That means the stack of legal documents you need to handle as the seller is growing.  It can be hard to know and truly understand all the terms and requirements. Instead of  going at it alone, use a listing agent as your shield and advisor to help you avoid potential legal missteps.